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Integrate your e-commerce platform

edrone is a marketing automation tool for e-commerce platforms that helps online stores grow their sales. It provides solutions for marketing automation, email, SMS, and WhatsApp marketing, and CRM.

What you'll achieve

After integration, you'll be able to:

  • Identify and monitor users across your store
  • Display onsite elements like popups, recommendation frames, chat, and social-proof widgets
  • Send personalized messages (email, SMS, WhatsApp) based on user behavior
  • Track product interactions and abandoned carts

How integration works​

The integration consists of two main parts:

  1. Initialization script - loads on every page and identifies visitors
  2. Event tracking - sends data about user actions (product views, orders, etc.)
Basic initialization
(function (appId) {
    window._edrone = window._edrone || {};
    _edrone.app_id = appId;
    _edrone.platform = 'custom';
    var doc = document.createElement('script');
    doc.type = 'text/javascript';
    doc.async = true;
    doc.src = "https://d3bo67muzbfgtl.cloudfront.net/edrone_2_0.js?app_id=" + appId;
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(doc, s);
})("YOUR_APP_ID");

Quick navigation​

Quickstart

Get up and running in 5 minutes with basic tracking.

Start here

API Reference

Complete documentation of all available fields and events.

View reference

Integration approaches​

Implement tracking on your website's frontend to:

  • Identify and monitor customers in real-time
  • Enable all edrone features (popups, recommendations, chat)
  • Track user behavior automatically

Backend integration​

Use backend for:

  • Historical order imports
  • Subscription status synchronization
  • Order cancellations

Mobile app integration​

Have a native iOS or Android app? You can integrate edrone using the same REST API:

  • Send events directly from Swift, Kotlin, or Java
  • Track product views, orders, and subscriptions
  • Works alongside your web integration

Mobile Integration Guide - Complete guide with code examples.

Important

Frontend integration is required for full web functionality. Backend and mobile integrations use the REST API directly.

Need help?​