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Consent Mode

Implement GDPR-compliant tracking by respecting user consent choices.

Overview​

edrone supports consent-based tracking:

  • Track users only after consent is given
  • Respect consent withdrawal
  • Integrate with common consent management platforms

Implementation​

// Example with generic consent check
function hasMarketingConsent() {
  // Replace with your consent platform's method
  return getCookieConsent('marketing') === true;
}

// Only initialize edrone if consent given
if (hasMarketingConsent()) {
  (function (appId) {
    window._edrone = window._edrone || {};
    _edrone.app_id = appId;
    _edrone.platform = 'custom';
    var doc = document.createElement('script');
    doc.type = 'text/javascript';
    doc.async = true;
    doc.src = "https://d3bo67muzbfgtl.cloudfront.net/edrone_2_0.js?app_id=" + appId;
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(doc, s);
  })("YOUR_APP_ID");
}
// Initialize when consent is granted later
window.addEventListener('consentGranted', function(e) {
  if (e.detail.marketing && !window._edrone) {
    // Initialize edrone after consent
    initializeEdrone();
  }
});

CMP integrations​

Cookiebot​

window.addEventListener('CookiebotOnAccept', function() {
  if (Cookiebot.consent.marketing) {
    initializeEdrone();
  }
});

OneTrust​

function OptanonWrapper() {
  if (OnetrustActiveGroups.includes('C0004')) { // Marketing category
    initializeEdrone();
  }
}

Usercentrics​

window.addEventListener('ucEvent', function(e) {
  if (e.detail.event === 'consent_status' && e.detail['Marketing'] === true) {
    initializeEdrone();
  }
});

If using Google Consent Mode:

// Set default consent
gtag('consent', 'default', {
  'ad_storage': 'denied',
  'analytics_storage': 'denied',
  'ad_user_data': 'denied',
  'ad_personalization': 'denied'
});

// Update when consent given
function updateConsent() {
  gtag('consent', 'update', {
    'ad_storage': 'granted',
    'analytics_storage': 'granted',
    'ad_user_data': 'granted',
    'ad_personalization': 'granted'
  });

  // Initialize edrone after consent
  initializeEdrone();
}

Best practices​

  1. Don't track before consent - wait for explicit user consent
  2. Handle consent withdrawal - stop tracking when consent is revoked
  3. Document your approach - update privacy policy accordingly
  4. Test thoroughly - verify tracking respects consent states