Google Tag Manager

Deploy edrone tracking using Google Tag Manager for easier management.

Benefits

• Centralized management - all tags in one place
• No code changes - deploy without developer help
• Version control - rollback if needed
• Testing - preview before publishing

Setup

1. Create edrone initialization tag

1. Go to GTM → Tags → New
2. Choose Custom HTML
3. Paste the initialization code:

<script type="text/javascript">
(function (appId) {
    window._edrone = window._edrone || {};
    _edrone.app_id = appId;
    _edrone.platform = 'custom';
    var doc = document.createElement('script');
    doc.type = 'text/javascript';
    doc.async = true;
    doc.src = "https://d3bo67muzbfgtl.cloudfront.net/edrone_2_0.js?app_id=" + appId;
    var s = document.getElementsByTagName('script')[0];
    s.parentNode.insertBefore(doc, s);
})("YOUR_APP_ID");
</script>

4. Set trigger: All Pages
5. Save and name it "edrone - Initialization"

2. Create event tags

For each event type, create a Custom HTML tag:

Product View tag

<script type="text/javascript">
window._edrone = window._edrone || {};
_edrone.action_type = 'product_view';
_edrone.product_ids = '{{Product ID}}';
_edrone.product_titles = '{{Product Title}}';
_edrone.product_images = '{{Product Image}}';
_edrone.product_urls = '{{Product URL}}';
_edrone.product_category_ids = '{{Category IDs}}';
_edrone.product_category_names = '{{Category Names}}';
</script>

Trigger: Page View - Product pages only

3. Create Data Layer variables

Create GTM variables for product data:

Variable Name	Data Layer Variable
Product ID	ecommerce.detail.products.0.id
Product Title	ecommerce.detail.products.0.name
Product Image	ecommerce.detail.products.0.image
Product URL	ecommerce.detail.products.0.url

4. Push data to Data Layer

On your website, push product data:

dataLayer.push({
  ecommerce: {
    detail: {
      products: [{
        id: '12345',
        name: 'Nike Air Max 90',
        image: 'https://store.com/img.jpg',
        url: 'https://store.com/product/nike',
        category: 'Shoes/Sneakers/Nike'
      }]
    }
  }
});

Testing

1. Click Preview in GTM
2. Visit your store
3. Check that tags fire correctly
4. Verify requests to api.edrone.me in browser DevTools

Publishing

After testing:

1. Click Submit in GTM
2. Add version name and notes
3. Click Publish