# Fields Overview

Parameter name Api Version Description
app_id 20150609 Application identifier. Uniquely identifies an eCommerce site. It is assigned by Edrone when new account is created. It must be set on the eCommerce site - typically by the configuration screen.
c_id 20150609 Unique customer tracking identifier. Stored by customer browser. This field is automatically generated by edrone_2_0.js script.
version 20150609 Version of the module installed on the e-commerce site.
email 20150609 Customer email address
first_name 20150609 Customer first name
last_name 20150609 Customer last name
product_ids 20150609 Product identifiers for products that were viewed, added to cart or ordered. In case of Magento and Prestashop these are internal database product ids.
product_titles 20150609 Name of the product: viewed, added to cart or ordered by the customer.
product_images 20150609 Absolute urls to the images of the products viewed, added to cart or ordered by the customer.
order_id 20150609 Unique e-commerce site identifier of the order made by the customer.
action_type 20150609
    Type of action performed by customer:
  • product_view - individual product page
  • add_to_cart - added an item to the cart
  • order - customer has successfully completed and order
  • subscribe - subscription (typically pop-up)
  • order_cancel - customer order has been cancelled
  • other - none of the above
country 20150609 Customer country
city 20150609 Customer city
gender 20201210
  • m - male
  • f - female
  • other - other
  • empty value - information not available
  • birth_date 20201217 yyyy-MM-dd
    base_currency 20150619 Currency in which an eCommerce site operates. In case of eCommerce sites with multiple currencies this represents the main (global) currency.
    order_currency 20150619 Currency in which the customer order has been made. It may be different from eCommerce site base currency.
    base_payment_value 20150619 Total payment value of the order completed by the customer expressed in base_currency.
    Mandatory field for Order events. Used a basis for all revenue calculations
    order_payment_value 20150619 Total payment value of the order completed by the customer expressed in the order_currency. Used when eCommerce site allows purchasing products in various currencies.
    phone 20150724 Customer phone number
    coupon 20150724 Coupon used during order
    platform_version 20150812 Version of the eCommerce platform (e.g. 1.9.2.1 for Magento)
    product_skus 20150819 Product SKUs (stock keeping unit) for products that were viewed, added to cart or ordered.
    platform 20151026 Name of the eCommerce platform (custom, magento, etc.)
    subscriber_status 20151113
    (20160531)
      Email subscription status:
    • 0 - unsubscribed
    • 1 - subscribed
    • empty - information not available
    utc_time 20151113 UTC server time when snippet was generated.
    product_urls 20160104 Absolute urls of the products,
    product_category_ids 20160307 Category identifiers for each product in the trace. Many categories per product are allowed. Multiple entries are separated by "~" for one product then pipe character | to seperate with another product.
    product_category_names 20160307 Category names for each product in the trace. Many categories per product are allowed. Multiple entries are separated by "~" for one product then pipe character | to seperate with another product.
    product_brand_ids 20171010 Brand identifiers for each product in the trace. Only one brand per product is allowed. Multiple entries are separated by pipe character |
    product_brand_names 20171010 Brand names for each product in the trace. Only one category per product is allowed. Multiple entries are separated by pipe character |
    customer_tags 20160406 Tags to be associated with the customer. Multiple entries as separated by pipe character |
    product_counts 20160831 Count of product. Multiple entries as separated by pipe character |
    sender_type 20161201
      Indicates who is sending a trace
    • browser (default if absent)
    • server
    shop_lang 20170127 Shop language version
    shop_id 20170127 Identifier of the shop (used by Magento)
    website_id 20170127 Shop website identifier (used by Magento)
    product_availability 20180104
      Product availability status:
    • 1 - available
    • 0 - found but unavailable
    • -1 - not found
    sms_subscriber_status 20180306
      SMS subscription status:
    • 0 - unsubscribed
    • 1 - subscribed
    • empty - information not available
    event_utc_date 20180315 UTC server time when event has taken.
    order_origin 20190304
      Indicates order origin
    • shop (default if absent)
    • allegro