app_id | Application identifier. Uniquely identifies an eCommerce site. It is assigned by Edrone when new account is created. It must be set on the eCommerce site - typically by the configuration screen. | edrone module / developer |
c_id | Unique customer tracking identifier. Stored by customer browser(localStorage). This field is automatically generated by edrone_2_0.js script. | edrone_2_0.js |
ccid | Unique visitor identifier. This cookie is used in Third Party Context. | edrone server |
fp_ccid | Unique user identifier. This cookie is used in First Party context. | edrone_2_0.js |
fp_sid | This cookie allows to tracked visitor or customer session until the browser is closed by them | edrone_2_0.js |
version | Version of the module installed on the e-commerce site. | edrone module / developer |
email | Customer email address | edrone module / developer |
user_id | Customer id (used to match customers on Google Analytics 4 side). Can be custom made, it needs to be the same for GA4 and in traces sent to Edrone | edrone module / developer |
first_name | Customer first name | edrone module / developer |
last_name | Customer last name | edrone module / developer |
product_ids | Product identifiers for products that were viewed, added to cart or ordered. In case of Magento and Prestashop these are internal database product ids. | edrone module / developer |
product_titles | Name of the product: viewed, added to cart or ordered by the customer. | edrone module / developer |
product_images | Absolute urls to the images of the products viewed, added to cart or ordered by the customer. | edrone module / developer |
order_id | Unique e-commerce site identifier of the order made by the customer. | edrone module / developer |
action_type | Type of action performed by customer:- homepage_view - main store page
- product_view - individual product page
- category_view - individual category page
- add_to_cart - added an item to the cart
- order - customer has successfully completed and order
- subscribe - subscription (typically pop-up)
- order_cancel - customer order has been cancelled
- search_query - customer used search bar on the store
- search_serp - this action_type is generated internally when we are able to gather customer query directly from the URL.
- other - none of the above
| edrone module / developer |
country | Customer country | edrone module / developer |
city | Customer city | edrone module / developer |
gender | m - malef - femaleother - otherempty value - information not available | edrone module / developer |
birth_date | yyyy-MM-dd | edrone module / developer |
base_currency | Currency in which an eCommerce site operates. In case of eCommerce sites with multiple currencies this represents the main (global) currency. | edrone module / developer |
order_currency | Currency in which the customer order has been made. It may be different from eCommerce site base currency. | edrone module / developer |
base_payment_value | Total payment value of the order completed by the customer expressed in base_currency. Mandatory field for Order events. Used a basis for all revenue calculations | edrone module / developer |
order_payment_value | Total payment value of the order completed by the customer expressed in the order_currency. Used when eCommerce site allows purchasing products in various currencies. | edrone module / developer |
phone | Customer phone number | edrone module / developer |
coupon | Coupon used during order | edrone module / developer |
platform_version | Version of the eCommerce platform (e.g. 1.9.2.1 for Magento) | edrone module / developer |
product_skus | Product SKUs (stock keeping unit) for products that were viewed, added to cart or ordered. | edrone module / developer |
platform | Name of the eCommerce platform (custom, magento, etc.) | edrone module / developer |
subscriber_status | Email subscription status:- 0 - unsubscribed
- 1 - subscribed
- empty - information not available
| edrone module / developer |
product_urls | Absolute urls of the products, | edrone module / developer |
product_category_ids | Category identifiers for each product in the trace. Many categories per product are allowed. Multiple entries are separated by "~" for one product then pipe character | to seperate with another product. | edrone module / developer |
product_category_names | Category names for each product in the trace. Many categories per product are allowed. Multiple entries are separated by "~" for one product then pipe character | to seperate with another product. | edrone module / developer |
product_brand_ids | Brand identifiers for each product in the trace. Only one brand per product is allowed. Multiple entries are separated by pipe character | | edrone module / developer |
product_brand_names | Brand names for each product in the trace. Only one category per product is allowed. Multiple entries are separated by pipe character | | edrone module / developer |
customer_tags | Tags to be associated with the customer. Multiple entries as separated by pipe character | | edrone module / developer |
product_counts | Count of product. Multiple entries as separated by pipe character | | edrone module / developer |
sender_type | Indicates who is sending a trace- browser (default if absent)
- server
| edrone_2_0.js |
shop_lang | Shop language version | edrone module / developer |
shop_id | Identifier of the shop (used by Magento) | edrone module / developer |
website_id | Shop website identifier (used by Magento) | edrone module / developer |
product_availability | Product availability status:- 1 - available
- 0 - found but unavailable
- -1 - not found
| edrone module / developer |
order_origin | Indicates order origin - shop (default if absent)
- allegro
| edrone module / developer |
external_cookie_ga | First party shop Google Analytics User ID cookie. Used to distinguish users. Default expiration time (2 years) | edrone_2_0.js |
external_cookie_gid | First party shop Google Analytics User ID cookie. Used to distinguish users. Default expiration time (24 hours) | edrone_2_0.js |
document_referrer | The Document.referrer property returns the URI of the page that linked to this page. | edrone_2_0.js |
location_url | Used to get the current page address (URL) | edrone_2_0.js |